Just heard a segment on NPR "This Anerican Life" about Hartford Magnet Schools and their very focused school marketing efforts to integrate schools. It's not posted yet but definitely listen to it when it's available.
They discuss trials and successes as they work to desegregate schools and face difficult and wonderful discussions around magnet funding, policy, race, integration, school competition, and public perception of schools. Here's the Hartford Magnet school's website and there are definitely some ideas worth exploring to market schools.
http://www.hartfordschools.org/choice-next-steps/78-pages/344-choice-overview
This American Life - Aired August 9, 2015. (When it airs I'd love to hear your comments).
Check out the book:
"The Children in E-4"
Sent from my iPhone
Sent from my iPhone
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